Shelves: my-college-textbooks , forced-to-read One of those books that I am happy to be done with. Because of the whole hunting accident and the author could not One of those books that I am happy to be done with. Because of the whole hunting accident and the author could not go more than a chapter or tow without taking a shot at the war on terror, the troops or the President sometimes it was all three points at once. There was a nice chapter on PR and the internet.
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For courses in public relations. Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries.
Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
About the Author: Fraser P. In , after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel has counseled hundreds of corporations, hospitals, nonprofits, associations, and individuals in the areas for which he had responsibility at Chase—media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting. Seitel is an Internet columnist at odwyerpr.
Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students.
Fraser P. Seitel
April showers us with great reads! Stay safe! Fraser P. Seitel Fraser P. Seitel is a veteran of more than three decades in the practice of public relations.
Fraser P. Seitel