DORFSMAN & CBS PDF

Print Elissa Dorfsman vs. CBS Inc. Details of the settlement were unavailable from either side because of a confidentiality clause in their agreement. He is accused in the suit of being drunk and sexually assaulting and humiliating Dorfsman in front of 30 to 40 persons at a company sales dinner.

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He was The cause was congestive heart failure, said his daughter, Elissa Dorfsman. In , when he joined CBS as art director for its successful radio networks, the company was already a leader in both advertising and the relatively new field of corporate identity.

He also commissioned work from Feliks Topolski, a portraitist, and the printmaker and painter Ben Shahn, though Shahn was then under scrutiny by the House Un-American Activities Committee for his affiliation with leftist groups and causes.

Dorfsman was named creative director of CBS television, and in he became the director of design for the entire Columbia Broadcasting System. A few years later his title became senior vice president and creative director for marketing communications and design.

The cleverness and subtle beauty of his advertisements were credited with winning over many viewers to both news and entertainment programs on the network.

Dorfsman as a mentor. Louis Dorfsman was born in on the Lower East Side of Manhattan; a few years later, his father, Samuel Dorfsman, a sign painter, and his mother, Molly, both immigrants from Poland, moved the family to the Bronx. After graduating from Roosevelt High School in , the younger Mr. Instead he was accepted at Cooper Union, where tuition was free and art and design courses were plentiful. He graduated in and remained connected to the school, serving on its board of directors for many years.

Before joining CBS, Mr. At CBS, Mr. Image The advertisement Mr. Dorfsman designed for a CBS News series on black history. Or did it? Though he enjoyed the public affairs work, Mr. Dorfsman relished producing advertisements for entertainment programming, employing both wordplay and pictureplay to capture attention. After the ad ran once in The New York Times, ratings went up enough to save the show. Advertisements were not Mr. Dorfsman designed with a special cover embossed to look and feel like the lunar surface.

This and other promotional pieces set a standard for broadcast advertising. Image Mr. Dorfsman saw the value of integrating graphic design with interior design and on-air displays as well.

He designed sets for Mr. It was removed after 25 years and is now being restored. Dorfsman remained with CBS until after Laurence Tisch assumed control of the company in the mids and instituted cost-cutting programs. During one such campaign, Mr. Dorfsman designed an annual report that lacked any visuals or typographic flourishes. After Mr. Dorfsman left in , William S.

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Dorfsman & CBS

Biography[ edit ] Early life and education[ edit ] Dorfsman was born in on the Lower East Side of Manhattan , and moved as a child to the Bronx. His parents were Jewish immigrants from Poland. Dorfsman attended Theodore Roosevelt High School , graduating in Dorfsman had wanted to attend New York University and study bacteriology there, but was unable to afford the tuition. He chose to attend Cooper Union , where he received a four-year scholarship [1] and graduated in He commissioned work from portraitist Feliks Topolski and painter Ben Shahn.

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Lou Dorfsman, Design Chief at CBS, Dies at 90

He was The cause was congestive heart failure, said his daughter, Elissa Dorfsman. In , when he joined CBS as art director for its successful radio networks, the company was already a leader in both advertising and the relatively new field of corporate identity. He also commissioned work from Feliks Topolski, a portraitist, and the printmaker and painter Ben Shahn, though Shahn was then under scrutiny by the House Un-American Activities Committee for his affiliation with leftist groups and causes. Dorfsman was named creative director of CBS television, and in he became the director of design for the entire Columbia Broadcasting System. A few years later his title became senior vice president and creative director for marketing communications and design.

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